Greece participates in the virtual SATTE GenX to strengthen presence in the India travel market


To re-establish its connection with the travel trade fraternity in India and further entice Indians to visit Greece, Greece National Tourism Organisation (GNTO) participated in the first-ever virtual event of SATTE named SATTE GenX, which was held between October 5 and 6. The event witnessed engagements from leading partners and business associates that reflected the reawakening spirit of the global travel and tourism industry.

The focus was to touch base with the disruptive and ever-growing Indian travel trade association and together explore future opportunities. GNTO considers SATTE GenX as an ideal platform to communicate the COVID-19 situation in Greece and share the safety measures and travel guidelines that are being undertaken to ensure travel safety. Further, GNTO wanted to capitalise on the opportunity to ensure that the health and safety of its visitors is undoubtedly the priority of the tourism board. Indians have been consistently on the list of global target markets owing to its evolving population of experimental millennial who are now embracing travel as a part of their lifestyle. The team of GNTO is certain that this two-day long activity will manifest into Indian arrivals in Greece soon after lockdown relaxations.

On GNTO’s active participation, Dimitrios Fragakis, Secretary-General stated, “Health first – has been our imperative since the onset of the COVID-19 crisis. And I am proud to say that we have been successful. The Greek government designed detailed health protocols, in consultation with the leading experts. The protection measures have been implemented professionally, consistently and credibly by the businesses and the Greek state, since the reopening of borders in July of 2020. My clear message as the Secretary-General of the GNTO is that this summer Greece managed to keep its visitors safe, by implementing all health protocols in tourism. The South Asian market, and in particular the India market, is a new dynamic and exciting field for the Greek Ministry of Tourism and the Greek National Tourist Organisation. We are looking forward to enhancing our collaboration with the India market.”

Adding to that, Harris Theoharis, Minister of Tourism commented, “India is one of the emerging markets of high quality and importance on an international level and it is one of the strategic goals of Greek tourism to enter this market dynamically in the next three years. Already, before the pandemic started, we were in close cooperation with the Ministry of Tourism of India, the first goal being to establish a direct air flight connection. Last February, I was at the OTM (Outbound Travel Market) and met with my Indian counterpart Prahlad Singh Patel. In these bilateral meetings, we agreed that there is great interest from both countries to sign an MoU on issues of investment and tourism, the priority still being that we ensure a direct air flight connection. I want to communicate to the trade and consumers that, The Ministry of Tourism is always at your disposal to help with such efforts and I am sure that soon there will be international flights without restrictions and that I will be back in India and will welcome friends from India to Greece.”

Leave a Comment