The Adventure Tour Operators Association of India celebrates the much awaited launch that happened on September 27, 2013 at Ashoka Hotel, New Delhi. Inaugurated by Dr. K Chiranjeevi, Hon'ble Minister of Tourism, it saw the presence of accomplished mountaineers, officials from various trade associations, ministers of tourism of various Himalayan states, senior members of Alpine clubs and national and international media.
To be channeled through the Indian Mountaineering Foundation, this will offset royalties being charged to summit the peaks. Also unveiled were the provisions to use satellite phones in remote areas and to develop air strips to enable access to remote Himalayan destinations.
Key notes of the launch
* Launched the Indian Himalayan Map, provided by the Survey of India. This will further lead to detailed state level maps.
* Directory & CD of adventure trips by recognized tour operators.
* Launch of the 777 days of Indian Himalayas website www.indianhimalayas.atoai.org
* Designed by ATOAI, the 4 Pillars & Minimum Standard Guidelines to be implemented at a national level.
Milestones achieved by the industry
* 50% rebate in peak fee levied by IMF.
* Uttarakhand - Secretary of Tourism announced removal of peak royalty fee charged by the state.
* Commitment given by MoT to facilitate use of satellite phones by recognized tour operators and also toward development of air strips.
While this two year long campaign is set to increase footfall, it is also a platform to promote safe travel and adventure, to highlight various infrastructural issues which are acting as bottlenecks.