Association | 2016-05-02
In conversation with Manu Vashishth

In conversation with Manu Vashishth, General Manager, Country Inn & Suites by Carlson, Bhiwadi

Muskan Kataria


“If you talk about the USP for CIS Bhiwadi it has to be our loyal clients, the service that the staffs deliver, our food quality and our state of the art product. The hotel and the chains visibility and acceptability is far ahead than any competitors in the city.”

 

The current momentum of Country Inn & Suites, Bhiwadi in the Indian Hospitality Industry 
Country Inn and Suites is located in an out an out corporate zone of Bhiwadi. The hotel is owned by two prominent businessmen- Mr Anil Gupta and Mr. Lalit Dhingra. Corporates used to be the only segment for us till last year. But in this year we have managed to add other key supporting segments like online domestic clients, weekend clients, holiday guests, and social event clients etc which are helping the hotel to achieve as high as 90% MTD occupancy lately. Bhiwadi is now turning out to be the preferred weekend and holiday destination near Delhi NCR.

 

Special Amenities or Services to Kids or Senior Citizens
The hotel offers a dedicated kids room for the kids to enjoy. The kids room has a choice of indoor games, kids reading area, slides, see saw and choice of cartoon movies to enjoy along with tasty kids menu to munch from. We also offer babysitting service on request. For senior citizen there is a walking track, meditation classes, health menu, ayurvedic massage, retro movies on demand etc. We also have the famous Baba Mohan Ram temple near the hotel for which we provide day tours exclusively for senior citizens. The famous Tijara Jain temple is also located a few miles away for which tours can be arranged from the hotel.  

 

The Community Development Initiatives 
The hotel being a part of the responsible Carlson group participates in various community development initiatives like planting trees, adopting nearby areas to keep clean, recycling water, recycling wet waste, donating food and clothes, recycling paper, employing the differently abled etc. We firmly support the ‘Swachh Bharat Abhiyan’ initiated by our honourable prime minister and are 100% committed to it.  

 

The USP of Country Inn & Suites, Bhiwadi
We are a part of the Carlson Rezidor hotel group which is one of the largest hotel chain in the world. This empowers us with a much larger sale and marketing network and a high preference level in the clients mind. The hotel and the chains visibility and acceptability is far ahead than any competitors in the city. We also have a very hugely popular Club Carlson loyalty program for our hotel chain which is one of the largest hotel loyalty programs in the world. These members are the ones who lend a strong base of our patronage clients to our hotels empowering us further more over any competition. If you talk about the USP for CIS Bhiwadi it has to be our loyal clients, the service that the staffs deliver, our food quality and our state of the art product.    

 

Marketing Strategies
Marketing is the key factor which can make or break a product. We are all out for aggressive marketing of our hotel. We would be participating in almost all major travel fairs. The hotel already has a channel manager to handle our SEO. Our presence is across all e marketing channels like FB, Youtube, Twitter, Linkedin, Pinetrest, Tripadvisor, Flickr etc. There are regular FAM trips and client entertainments happening throughout the year. We also have a series of hoarding and print ads planned for the hotel. These all efforts will be strongly supported by top class service rendered to all our guests which would further help us win word of mouth publicity and strong client patronage.   

 

Country Inn & Suites By Carlson Bhiwadi is a luxury hotel situated near great attractions like Baba Mohan Ram Temple. This hotel in Bhiwadi makes the perfect option for leisure and business travellers seeking personalised services and exceptional amenities.
Recently CIS Bhiwadi won the ‘Go Silver Club’ Award for excellent performance from GoIbibo for the year 2015-16 which is the only hotel in the city to win the same. 





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