Dubai Tourism (DCTCM) has announced the appointment of Nijhawan Group as its in-market destination representation and trade marketing management firm in India. Driven by the Indian subcontinent’s growing outbound demand, the steady rise in visitation from India along with rises in the length of stay and spending power of Indian travellers, the decision was taken for the appointment.
“India remains a top priority for us, now consistently being the largest source market for tourists to Dubai. This is a feat achieved through years of establishing and building strong trade ties in the market, in addition to the execution of a segment-specific approach across India. We are pleased to continue our journey with the Nijhawan Group as our destination proposition continues to grow and diversify, attracting first-time visitors as well as driving repeat visitation from India, and bring us closer to achieving our goal of welcoming 20 million visitors per year by 2020,” shares Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM).
“We are elated to have entered the partnership with Dubai Tourism. With India being the biggest source market into Dubai, we aim to still derive greater growth into the region through strategic sales initiatives, marketing partnerships and working closely with the travel trade in India. We look forward to further strengthen Dubai as the first choice of destination for tourism from India,” exclaims Priyanka Nijhawan, Director, Nijhawan Group. With our appointment, we hope to capitalise on our extensive network of agents and generate greater growth into Dubai with their support," Ankush Nijhawan, Managing Director, Nijhawan Group adds.
Nijhawan Group will now be responsible for all trade communications, brand partnership conversations and building crucial trade relationships in the Indian subcontinent to strengthen Dubai’s position in the market and ultimately bring the emirate closer to its Tourism Vision 2020 goals.