By Shivakumar Ganesan, CEO & Co-Founder of Exotel
The travel industry in India is growing at an excellent pace, thanks to the swell in the economic scenario, and also growing awareness because of social media. The industry is booming and enticing people of all age groups. Online travel booking has also become the norm.
The United Nations World Trade Organisation predicts that India will account for about 50 million outbound tourists by 2020.
The world is your digital oyster. With just a click, you can now not only book a place but plan your entire travel. Today’s traveller expects more than just the service platform. They expect intelligent user interfaces that understand their demands and responds quickly with complete and personalized solutions.
They have already initiated their search at home on the mobile phone before stepping out of their house. Travellers are evolving with technology and engagement for this kind of traveller is the need of the hour.
With the above facts establishing travel and tourism as one of the fastest growing sectors, it is imperative that brands build and scale their customer experience to meet the changing needs of travellers around the world. Customer experience is everything in travel and hospitality.
It is clear by now that travel industry is booming and for any travel operator/agency to survive in this cut-throat competitive market the first and the foremost preference should be given to enhancing the customer experience. This is where cloud telephony comes into the picture.
By enabling you to add a personalised touch to your conversation and by being in touch with the customer's needs, it helps you see the deep rooted benefits of keeping constant touch with your customer. Cloud telephony enables you to have an upper hand over your competitors by boosting customer engagement through offers, contests, loyalty discount codes, product feedback over SMS, etc.
Cruise your customers’ way with cloud telephony
By helping travel companies create a responsive work environment and providing rapid response to the dynamic business needs, cloud telephony has replaced the traditional telephone system for this industry at lightning speed.