India Knocks | 2016-11-11
Expectations from WTM London 2016

A must attend business-to-business event staged annually in London; World Travel Market is undoubtedly the leading global event for the travel industry. Year-on-year, it brings forth a unique opportunity for the travel professionals, exhibitors from across the world to interact, network, negotiate and conduct business.

 

Being one of the fruitful global meeting places, WTM welcomes more than 50,000 participants including 9100 plus buyers every year. Thanks to the global forums like WTM where India, as its Premier Partner this year, has got a golden opportunity to promote its diversified culture and the lesser known marvels. Each year, WTM has contributed majorly to grow the inbound numbers to India. Eyeing the potential that the global platform of WTM has, the key participants, in an exclusive interaction with TravelScapes enumerate their expectations this year with some key opinions on how WTM serves as the right platform to promote inbound tourism.

 

Ts Gagneet Kaur

 

 

“India is experiencing a boom in domestic and international tourism, and we will put forward India- the Land of Eternal Heritage, as part of a world strategy to position itself as a premium destination in all the growing segments.”

 

Vinod Zutshi, Secretary, Ministry of Tourism, Government of India
 

What are your expectations from WTM 2016?

WTM is a platform to showcase country’s tourism product to the global tourism fraternity. India is the premier partner country at WTM 2016 London. It is experiencing a boom in domestic and international tourism, and we will put forward “India, the Land of Eternal Heritage”, as part of a world strategy to position itself as a premium destination in all the growing segments, from religious to wellness tourism and yoga. We will project India as a year round “must visit-must re-revisit destination”

How do you view WTM as a platform to promote inbound Tourism in India?

India is being represented by about 25 states and over 50 private tourism stake holders, that itself shows that India is strongly promoting it as inbound destination. India has been growing at a faster pace in terms of arrival of foreign tourists compared to world over growth. In the current calendar year till September, we have registered a phenomenal 10.5 % growth over previous year. We are going to finish the year with a growth of around 12%. It is a big jump compared to 2015 over 2014, which was about 4.5% in tune with the world tourism growth rate. But this year, we have shot up to over 10%, which is encouraging. We can see the difference. The hospitality sector is booming, after a brief lull last year and the year before. We will capitalise on this trend and promote India aggressively in WTM

What will be the key marketing strategies to promote the brand “Incredible India” on an international platform?

In WTM 2016, where India is the premier partner country, the theme of our presentation is “India, the Land of Eternal Heritage”. We have 35 world heritage sites in India.. We will organise many interactive sessions during the three days. In terms of branding, you will see India all over, with a lot of spaces and media coverage. This is a very unique opportunity for India to make its presence felt, not just in the Great Britain but all over the world. Entire branding is based on promoting India’s ‘heritage and culture. We will also have performing arts representation at the pavilion and in the Mart. In short, India is ready to reach out to the World through its Brand Incredible India

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“By participating in the event, we look forward to forging new partnerships to help take our business to the next level.”

Arif Patel, Vice President Sales, Marketing and Distribution, India, AccorHotels

Expectations from WTM 2016

 

World Travel Market (WTM) is indisputably one of the world’s leading shop windows for the global travel industry. For AccorHotels, the fact that there are so many visitors from around the world at the event translates into an outstanding opportunity for presenting our products, services and innovations directly to our customers and stakeholders. Hence, we see this event as a golden opportunity to network, negotiate and discover the latest industry opinion and trends from more than 50,000 international travel professionals.

Views on WTM as a platform to promote inbound tourism

 

With opportunities aplenty, it is the perfect platform to promote inbound tourism in India, especially since it is at an all-time high with room for exponential growth.

In line with this, AccorHotels is strengthening its hold in the segment in India and the Group’s latest opening in India – ibis Styles Goa Calangute, is a testimony to that. As we densify our presence in India’s most preferred leisure holiday destination for domestic as well as inbound travellers, we have now emerged the largest hotel operator in Goa with a combined room inventory of over 400 rooms. Another exciting development on the leisure segment front for AccorHotels is the iconic Fairmont Jaipur joining our growing network of hotels in India with the recent global acquisition of FRHI Hotels & Resorts. Considered a classic luxury property, Fairmont Jaipur is a favourite among inbound tourists to the Golden Triangle.

By participating in the event, we look forward to forging new partnerships to help take our business to the next level and leveraging the unique ideas and best practices we will witness at WTM 2016.

 

“We are looking forward to WTM 2016 as it is always a great platform to meet people from the travel industry across the world.”

 

Sunil Sikka, Head-Marketing & Business Development, WelcomeHeritage Hotels

 

Expectations from WTM 2016

 

World Travel Mart is one of the key events for the travel industry and has always represented a diverse range of destinations and opportunities. We are looking forward to WTM 2016 as it is always a great platform to meet people from the travel industry across the world.

 

Views on WTM as a platform to promote inbound tourism

 

WTM surely helps in networking with the international as well as the Indian travel industry. It serves a wide scope to discuss business and the upcoming trends in the industry. One also gets acquainted with the travel market of different countries. Overall it is good platform for socializing and doing cross country business.

 

“I view it as a great platform for doing business and growing international tourist arrivals to India and specifically to hotels which offer diverse tourism option like Novotel Mumbai Juhu Beach”

Manish Dayya, General Manager, Novotel Mumbai Juhu Beach

Expectations from WTM 2016

With an estimated number of more than 1 Lakh visitors during the course of 3 days we expect this year’s event to be a great platform to meet & network with international travel professionals to showcase India as an ideal business cum leisure destination and more so our (Accor Hotels) presence in India as a whole. Talking about Novotel Mumbai Juhu Beach specially has the advantage of the location which is right opposite the gorgeous Arabian Sea and yet in the heart of the economical capital of India attracting both business and leisure travelers will be showcased at the event. 

 

Views on WTM as a platform to promote inbound tourism

World Travel Market has grown beyond belief in the past four decades and now in 2016 WTM facilitates approximately £2.5 billion in industry deals. India tourism has taken the right step of becoming a premier partner for this year’s event with a special focus in promoting coastal and beach tourism, cruise and eco-tourism. I view it as a great platform for doing business and growing international tourist arrivals to India and specifically to hotels which offer diverse tourism option like Novotel Mumbai Juhu Beach.

 

“We are majorly a mid segment hotel company having our properties in religious, tourist & business cities, hence our primary aim is to reach out to all potential travelers from this platform.”

Amlan Roy, General Manager- Hospitality (Corporate), Supertech Limited

Expectations from WTM 2016

We are majorly a mid segment hotel company having our properties in religious, tourist & business cities, hence our primary aim is to reach out to all potential travelers from this platform. Also, this year we have launched our first flagship Service apartment in Noida NCR Region. We definitely want to showcase our product to the travellers from all around the world. We are actively looking for JV partners and New International Brands to see the possibility to venture in India and SAARC region.

 

Views on WTM as a platform to promote inbound tourism

WTM has always been a key networking area for the Hoteliers and travel companies. This is the right platform to announce and showcase one’s products and services and especially new products and destination. India Tourism predominantly revolves around Golden Triangle, Kerala & Goa with extension of Rajasthan, MP, Varanasi & Rishikesh. So it becomes all the more necessary for individual Hotels/ Group/ destinations to directly reach out to customers/DMC/TOs etc in such a forum which otherwise becomes very cumbersome and costly.

 

 

 

“My expectation is that India will be a sort after market this year as the numbers traveling out of India are growing”

Guldeep Singh Sahni, President, Outbound Tour Operators Association of India (OTOAI)

Expectations from WTM 2016

There will be several kinds of buyers visiting WTM 2016. Ones who are already in travel business, they will be expecting to see new products that they can add to their inventory. They will also want to meet existing product suppliers to refresh their contracts or renegotiate and exchange views to enhance their product line. Secondly, there will be many who would want to start representation business in India as there are lots of overseas companies who want their active presence in Indian market.

My expectation is that India will be a sort after market this year as the numbers traveling out of India are growing and the Indian traveler is a high dollar spender.

Views on WTM as a platform to promote inbound tourism

As a traveller to India, one of the expectations would be getting the quality of services and infrastructure while they are looking at popular routes or places. I think to promote inbound in WTM and such events is to look at promoting those places where we are providing better infrastructure while we must keep on developing. I would expect Kerala, Golden Triangle, Goa, or similar places or places where we have five, four or three star hotel facilities available to be promoted. Another way to promote inbound will be to increase private participation.

 

“I expect WTM to play a vital role in showcasing India as a rich tourism spot encouraging travel professionals to send more passengers to India than ever”

Gursahib Singh Sethi, Director - Business Development, Holidays by Sahibji

Expectations from WTM 2016

WTM is unarguably one of the best platforms to blow one’s own trumpet. In another words there can’t be any better place to promote your business or launching a new product but it is not limited. It is imperative to congregate market intelligence. WTM has over the years provided me opportunities not only to meet new prospect clients or suppliers but also helped me to develop a better understanding with existing ones. I call it a ‘melting pot’ of trade geniuses across the globe. For youngsters it is a great platform to rub shoulders with various market leaders and get more insight about the latest trends and developments. As India is being seen as one of the most potential markets for travel, I expect WTM to play a vital role in showcasing India as a rich tourism spot encouraging travel professionals to send more passengers to India than ever. Sahibji group has recently launched a one of its kind portal travkart.com providing wide range of theme based packages such as beach tourism, pilgrimage tourism, medical tourism, honeymoon spot, adventure tourism, wildlife, Spa and wellness, luxury holidays, camping cruise holidays and agriculture so on and we are all set to introduce sahibjionline.com with its second to none offerings to its B2B travel partners. We expect WTM as a channel for us to reach out to a larger clientele.

Views on WTM as a platform to promote inbound tourism

Statistics suggest that India is scaling a continuous growth in attracting tourists from worldwide. IATA in its recent study reveals that India is likely to be rated as the third largest aviation market by 2026. Airlines like Air Canada, Thai Airways, Korean Air and many more have smelled the potential the market has and are adding more flights for a deeper penetration in the country. India as a destination not only has a lot to offer but a lot to explore as well.  We, Sahibji Group are known for our enthusiasm in promoting and selling inbound destinations. WTM has over the years provided a lucrative platform to many countries to promote their destinations. I am more than confident that it will certainly help us catching attention of travel professionals across the globe to send more and more passengers to the country which is best known for its unity in diversity.

 

“I expect WTM 2016 will be much bigger for us in comparison to the year gone by.”

 

Ankush Nijhawan, Managing Director, Nijhawan Group

Expectations from WTM 2016

It’s probably the 8thor 9th year that we are exhibiting at the WTM. Last year, was a fabulous one after WTM that happened in Europe in 2014. For this year’s event, I expect a lot of good positioning for India as there is a slow down in the Middle East market with the Oil Prices crashing down, China is getting devalued, Russia being comparatively slow, Europe not growing as fast as the Indian Continent is. So, India will definitely have a bull share in WTM this year due to lot of International people looking at India as one of the key markets.

Plans to promote your brand?

 

Yes. WTM is getting bigger for us year on year. There are some parts which we have already penetrated this year in our relationship with Lufthansa City Centre as we had empowered them with our hotel content. I expect WTM 2016 will be much bigger for us in comparison to the year gone by.

 

 

“WTM London will serve as a podium for India to meet all the leading companies which will help accelerate the increase in accommodation capacity required for the sector to sustain its growth rate.”

Rajiv Anand, General Manager (CM &S/PR), ITDC

Expectations from WTM 2016

We are extremely positive and looking forward to the 2016 edition of WTM with great enthusiasm. It’s exciting to note that all the major companies and destinations from across the world will be coming together during the event. WTM London will serve as a podium for India to meet all the leading companies which will help accelerate the increase in accommodation capacity required for the sector to sustain its growth rate.

 

Plans to promote your brand?

 

WTM is one of the premier events where India engages with the global travel trade. Our tourism sector has a strong base from where we can further flourish. We must note that the tourism industry has been one of the most emerging sectors in country on the back of new reforms, policies and growing national and international dialogues lately.  The new visa reforms are an excellent opportunity that not only benefit the industry but also brings vast infrastructure improvements to the country. There has been a rise of online travel industry and the number of travel industry providers which has led to an exponential growth of tourists. In turn, it implies that we have to work harder to keep up with the industrial demands. 

 

We at India Tourism Development Corporation (ITDC) Ltd look forward to offer a wide spectrum of hospitality, travel and tourism related services. The key to promote our brand is to showcase the Indian traditional hospitality amidst world class infrastructure and facilities. Our strategy aims to sharpen in our range of products such as accommodation, catering, transport and travel, conference and convention facilities, duty free shopping, entertainment, hospitality education and training, event management, publicity and consultancy services and be the one stop solution for all tourism and hospitality needs of inbound as well as outbound travellers.

 

“As there will be 50,000 attendees from 182 countries present at the event so I am expecting to meet quality agents to showcase Punjab to increase foreign tourist arrivals.”

Navjotpal Singh Randhawa, Director Tourism and Cultural Affairs Punjab 

Expectations from WTM 2016

WTM London is a unique opportunity for the global travel trade to meet, network and conduct business under one roof. World Travel Market London is the leading global event for the travel industry to meet industry professionals and conduct business deals. Through its industry networks, unrivalled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities. As there will be 50,000 attendees from 182 countries present at the event so I am expecting to meet quality agents to showcase Punjab to increase foreign tourist arrivals.

  

Views on WTM as a platform to promote inbound tourism

 

World Travel Market London 2016 has announced India Tourism as its Premier Partner as it looks to promote the diverse tourism products the country offers. India is experiencing a 10 per cent annual growth in foreign tourist arrivals this year taking visitor numbers to a projected nine million in 2016. The Punjab government is also developing world class infrastructure all across the Punjab. The event is the perfect platform to promote the varied State tourism products from cultural heritage to Rural Tourism, festivals, eco-tourism, and religious tourism and to showcase that Punjab is a colourful State and India is truly ‘Incredible’. There is an ever-increasing amount of new and exciting products to educate the world’s leading buyers about. We are looking forward to meet with the quality travel agents and tour operators and to conduct more B2B meetings to promote Inbound Tourism. 

 

“We are looking forward to WTM 2016 as a great platform to interact with people from the travel fraternity across the world.”

S.P. Singh, I.A.S, MD & CEO, Delhi Tourism & Transportation Development Corporation Ltd., Govt. of Delhi

Expectations from WTM 2016

World Travel Mart is one of the major events for the travel industry and has always represented a diverse range of opportunities for the exhibitors across the globe. We are looking forward to WTM 2016 as a great platform to interact with people from the travel fraternity across the world.

 

Views on WTM as a platform to promote inbound tourism

 

India Tourism being recently announced as the Premier Partner of WTM 2016 looks forward positively to encourage the varied tourism products. Delhi Tourism & Transportation Development Corporation, a Government of Delhi undertaking, is all set to offer the best possible to its visiting guests from across the globe in the Capital City of India. The heartbeat of Delhi has always lain deep and steady in its sumptuous culture which is held firm and strong down the centuries. In a bid to promote the diverse and enriching heritage of the city, Delhi Tourism offers its visitors several options to explore the splendid and fantastic heritage of the capital. This kind of travel trade forum will provide increased business opportunities with better networking and will consequently attract more Foreign Tourist Arrivals (FTAs) in the country.





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