India Knocks | 2019-02-05
MSC Cruises introduces first virtual personal cruise assistant

 

 

MSC Cruises and HARMAN Connected Services co-created the future of the cruise experience using Machine Learning, Natural Language Processing and Smart Audio technology, ZOE – the world’s first virtual personal cruise assistant that is poised to take MSC Cruises’ guest services to an exciting new level with guest-centric technology that will further enrich their cruise holiday.

 

 

ZOE is a voice-enabled artificial intelligence (AI) found in every cabin that can speak seven languages. It is a first in the cruise industry and another example of how MSC Cruises continues to lead the way with employing technology to enhance the guest experience. ZOE will launch on MSC Bellissima and will then be available on each new ship following this, including the upcoming MSC Grandiosa and MSC Virtuosa in 2020.

 

 

Gianni Onorato, CEO of MSC Cruises commented, “The cruise experience is constantly evolving to become ever-richer, offering an increasingly wide choice of services and facilities. In 2017 we introduced MSC for Me, an industry-leading digital innovation platform that revolutionised the way that guests were able to customise and personalise their experience. The technology was built into the very design of the new ships, incorporated into every step of the development process of each prototype, from conception and construction.”





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