India Knocks | 2019-02-14
India outbound market, the lucrative aim for Palladium Hotel Group



Sandra Polo Canudas, Asia Pacific Sales Manager, Palladium Hotel Group gives TravelScapes an insight into its new offerings, the response from the India market and music-infused experiences


By Kritika Dua


The internationally renowned Spanish hotel chain, Palladium Hotel Group is famed for its five-star ultra-luxe, music-infused properties and matchless amenities in terms of entertainment, gastronomy, technology and fashion. Sandra Polo Canudas, Sales Manager - Asia Pacific, Palladium Hotel Group believes that Indian premium tourist market is discerning and is gradually coming under the well-travelled tourist segment, seeking unique experiences and are on an exploration spree. Sharing the response from the India market in the previous year, Canudas says, “The India market values and appreciates the kind of products that we are offering, primarily in Spain such as Hard Rock Hotel Tenerife in Canary Island and Hard Rock Hotel Ibiza. These are among the trending hotels in the market which are picking up quite well with the India market also because Ibiza and Canary Island are among the popular destinations frequented by Indian travellers.”



The brand has reworked the concept of luxury, offering it in music experiences called techno-music luxury, case in point, Hard Rock Hotel Ibiza pioneers in rock and pop music luxury. She adds, “It is a destination hotel as we adapt our each and every property according to its destination and music forms a popular part of Ibiza’s culture.”



There are many unique experiences that the guests can have across the various properties as the Palladium’s expansive profile has various brands ranging from four-star to luxury hotels under it. She asserts that the most well-known Palladium experience across India is the music-infused experience wherein guests can enjoy foot-tapping music inside the hotel premise from evening till midnight. At Ushuaïa Ibiza Beach Hotel popular DJ’s play on a daily basis along with the various shows. It forms a tiny part of the experience as they create a memorable ambience with the DJ’s, amazing dining, fashion and live acts.  “We aim to fulfil the needs of the Indian guests as we know that they have special requirements that we try to meet. Based on the guest reviews and feedbacks from the travel agencies and tour operators, we believe that we have been able to achieve it,” adds Canudas.



Commenting on a slew of recent luxurious hotel openings by Palladium Hotel Group, Canudas says, “We have recently added two new boutique hotels: Palladium Costa del Sol and BLESS Hotel Madrid in our portfolio. Whereas another BLESS Collection Hotel in Ibiza is in the pipeline, its design has taken inspiration from Coco Chanel and will be open to the public from May 2020 onwards.”  The new four-star beach property Palladium Costa del Sol is strategically located between Marbella and Malaga and is just 19 km from Malaga Airport. She informs that the all-inclusive hotel has competitive pricing and can be a good accommodation option for the Indian tourists, especially for families and couples.



She says that the Palladium Hotel Group is eyeing medium to high-end luxury clients. “We are looking specifically for any target luxury segment wherein we would like to provide the Palladium experiences to the India market since the tourists from India have started to come amongst the well-travelled segment. We are, therefore, aiming to attract medium to high-end luxury clients. The Average Room Rate begins from €80.”



Asked about Spain’s plans to gain a foothold in the wedding segment, Canudas replies, “Spain is eyeing to grab a share of the extremely lucrative Indian wedding industry and has hosted several wedding celebrations out of which few occurred in Ibiza, Barcelona, Madrid and Marbella. However, this segment has not picked up till date. The Canary Islands has the potential to be a preferred choice for destination weddings as it has perfect weather all year round.”

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