Aviation Monitor | 2014-09-29
AirAsia India to start ‘red eye’ domestic flights

Indian flyers will soon have the option of taking late night domestic flights for dirt cheap fares. AirAsia India plans to launch these red eyes—called so in the west because of the army of sleepy and watery eyes of passengers where they are very popular due to low prices—after the winter fog subsides early next year.


 
Red eyes usually take off between 11 pm and 4 am and are a big hit abroad because of their very low fares. Most of the international flights out of India are technically red eye as they take off in the dead of the night.

 

In fact, the concept of low-cost flying in India was started by Air India (international) about 25 years ago when it flew the domestic leg of its foreign flights late at night for very low fares. For instance, a London-Delhi-Mumbai flight would offer very low fares for the domestic sector to fill up seats as this flight would take off at 2.30 am.

 

AAIPL's plan for red eyes comes at a time when it has decided to expand its footprint in India and grow aggressively. The airline, which currently flies to six cities, will raise the number of points to ten by early next year. So the fleet, reach and number of flights would have become sizeable by the time it launches the red eye flights.





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