The airline won an award for the Best Use of Emerging Platform for 2014 by aviation marketing consultancy, Simplifying. This is the second year in a row that the airline has been recognized by Simplifying, having taken home Best Emerging Airline on Social Media in 2013, as per a release.
Qatar Airways emerged as the second-most liked airline on Face book earlier this month, and has surpassed more than 300,000 followers on Twitter and gained third place among airlines on Instagram.
Alongside generating revenue for the airline, Qatar Airways has undertaken a range of initiatives to engage its fans on social media. In appreciation of these initiatives, the airline was nominated and then won Best Use of Emerging Platforms at the 5th Annual Simplifying Awards held recently in New York. To win the award, Qatar Airways needed to demonstrate how a particular social media platform – Instagram and Pinterest – were used to drive marketing goals for the airline.
The rigorous awards process at Simplifying consists of public voting and judging by a panel of thought leaders in the travel marketing space. Launched in 2010, the Annual Simplifying Awards adjudge the best social media practices by airlines and airports.