INTRO: Brand USA is the public-private partnership responsible for promoting the United States as a premier travel destination and communicating U.S. entry/exit policies and procedures. The organization’s mission is to increase international visitation to the United States while working in partnership with the travel industry to maximize the economic and social benefits of travel.
Mr. Christopher L. Thompson, President & CEO of Brand USA was in India on his first visit to the country. His visit reinforced the importance of the growing Indian outbound travel market to the USA. In addition to meeting with important travel trade stakeholders and media during his trip, Mr. Thompson was invited to speak at the Hindustan Times Leadership Summit in New Delhi. At this event he shared his expertise on “Public-Private Partnerships”- a major topic of debate currently in India and the foundation of the establishment of Brand USA for promoting tourism globally to the United States.
Mr. Thompson has nearly three decades of experience in the tourism industry. In his first year as President and CEO of Brand USA he lead the organization in growing the international visitation to the United States by 1.1 million incremental international visitors.
Brand USA set up its office in India in 2013 and has been highly active in the market organizing a range of activities-including programs for the travel trade, consumer promotions, public relations and media programs. As per U.S. Department of Commerce figures, in 2013 India was the 11th inbound tourism market for the U.S. with 859,000 arrivals, an increase of 18.6% over the previous year. From January to August 2014, 702,031 Indians traveled to the U.S., an increase of 10.5% over the same period last year.
Mr. Thompson was impressed by the strength and depth of the Indian market, “International tourism is a significant contributor for creating jobs, growing exports and driving economic growth. Indian travelers form an important segment in the growth in visitor arrivals to the US. We are happy to have our presence in India and look forward to welcoming more Indian visitors to discover this land like never before,” he added.