Tourism signs Memorandum of Understanding (MoU) with Etihad and Jet Airways, aiming to boost tourism by attracting more visitors to the state and leveraging the airline’s expanding international network.
Valsa Nair Singh, IAS, Principal Secretary, Tourism & Culture, Government of Maharashtra, Neerja Bhatia, Regional General Manager of Etihad Airways and Jayaraj Shanmugum, Chief Commercial Officer of Jet Airways signed the MoU in the presence of Devendra Fadnavis, Chief Minister; Jaykumar Rawal, Minister of Tourism, Government of Maharashtra; Girish Mahajan, Minister of Medical Education and Water Resources; Sambhaji Patil Nilangekar, Minister of Labour, Earthquake Rehabilitation and Skill Development; Dr. K.H. Govinda Raj, IAS, Managing Director of MTDC; Aashutosh Rathod, Director of Tourism, Government of Maharashtra and Joint Managing Director of MTDC and other officials from Hon’ble Chief Minister’s office; Tourism Minister’s office and Etihad & Jet Airways.
This partnership will further witness the cooperation in a number of marketing activities such as in flight magazine promotion, website promotion as well as advertising and digital campaigns to promote Maharashtra as a leisure destination. Both the aviation groups would also help provide information to its users on less-explored but high potential destinations in Maharashtra for a memorable travel experience.
This association will help expose visitors to Maharashtra’s rich culture and will play a key role in highlighting Maharashtra Tourism’s efforts to diversify tourism products to cater to the passions of growing travelers.
Commenting on the association, Jaykumar Rawal, Minister of Tourism, Government of Maharashtra stated, “We are honoured to welcome this opportunity to strengthen our cooperation with Etihad and Jet Aviation Group. This MoU is the beginning of a strategic partnership with two of the leading and most important international airlines to attract as many international tourists as possible. Together we can create benefits for travellers and shareholders. Our aim is to jointly put in place the best strategies and practices to increase Maharashtra are marketing footprint and position it as the most preferred destination.”
Valsa Nair Singh, IAS, Principal Secretary, Tourism & Culture, Government of Maharashtra added, “We’re delighted to further strengthen our relationship with Etihad and Jet Airways. This is a landmark agreement that will provide valuable support for Maharashtra Tourism’s global campaigns and marketing activities, as well as some of the industry’s most important trade and business events. This unique and important partnership between Maharashtra Tourism, Etihad & Jet Airways will boost the state’s image exponentially”.
Dr. K.H. Govinda Raj, IAS, Managing Director of MTDC added, “Etihad and Jet Airways are one of the pioneers in the aviation space, which will help us to promote diverse destination options to foreign travellers. This not only lets us be more competitive as a tourism destination but will also increase consumer choice and will attract new guests to exciting destinations. This partnership will combine the dynamism of Maharashtra with the passionate hosts who open their doors by creating rewarding travel experiences for guests.”
Aashutosh Rathod, Director of Tourism, Government of Maharashtra and Joint Managing Director of MTDC added, “When it comes to flying experience, there is not another airline operating to the state that offers travellers the level of luxury, comfort and service of Etihad and Jet Airways. We are pleased to have them as our aviation partners as together we aim to add tangible muscle to Maharashtra Tourism’s efforts to promote tourism from overseas and enable visitors to see more of Maharashtra”