SriLankan Airlines, the National Carrier of Sri Lanka and a member of the oneworld alliance, reaffirming the global appeal and innovativeness of its marketing communication endeavors yet again, recently won three awards at Golden City Gate Awards 2018 at ITB Berlin.
SriLankan Airlines was awarded the ‘First Star’ in the campaign category for its Melbourne launch campaign ‘Two Cities, One Spirit.’ It also bagged the ‘Second Star’ in the same category for its brand campaign in China themed ‘The Spirit of China, the Story of Sri Lanka.’ The third, another ‘Second Star’, was bestowed upon SriLankan for its video ‘The Largest Carrier to India’ in the TV Cinema Spot category.
This is the second consecutive time the Airline was commended at the Golden City Gate podium, having been the recipient of the ‘first star’ for its destination video ‘Epic Journey of Sri Lanka on SriLankan Airlines’ in the in the MICE Promotions category, last year.
“We at SriLankan Airlines are honored to receive three prestigious awards at this year’s Golden City Gate Awards. This is the second consecutive time that we have been commended at this podium and this proves the universal appeal of our marketing communications endeavors. These awards will certainly inspire us further to explore new avenues in creative conceptualization and creation of unique content to take Sri Lanka to the world,” said Saminda Perera, General Manager- Marketing, SriLankan Airlines, upon receiving the awards.
Currently, SriLankan Airlines is the largest international carrier connecting India with the world with 135 flights a week from 14 prominent cities of India. This visual depiction, whilst touching upon the inherent features of India, highlights the Airline’s extensive connectivity.