Aviation Monitor | 2019-02-14
MMT focuses on making tourism sustainable in under-developed, tourism-potential areas in India

 

 

As part of its efforts to support responsible travel, MakeMyTrip (MMT) has supported plantation of one million trees through MMT foundation, in partnership with Seva Mandir, in Rajasthan’s Rajsamand and Udaipur districts. On the sidelines of their Responsible Tourism event Let’s #GoGreen together, Deep Kalra, Founder and Group-CEO, MakeMyTrip shared, “Fundamentally, our focus through the MakeMyTrip Foundation is towards high tourism potential areas, which are under-developed such as Ladakh and North East and we want to work around ways that can make tourism more sustainable there. Therefore, our foundation planted one million trees. Beyond which we also want to work on banning single use plastic, training of drivers and guides in these areas and afforestation in Ladakh.” Present on the day of announcement, Tourism Minister KJ Alphons lauded the efforts and calls for travel industry players to promote responsible tourism.

 

 

Kalra further added that they are looking at partnering with stakeholders, a responsible tourism body and will keep working with the government to take responsible tourism forward and are also partnering with more on-ground bodies to execute these plans. MakeMyTrip Foundation has also signed an MoU with Sonam Wangchuk’s HIAL for a unique carbon offsetting project. He also spoke about the issues between hotel associations and MakeMyTrip and revealed that majority of these associations are of hotels and restaurants but they don’t have any direct contact with MMT.  The company had discussed the prevailing issue with its 6,000 hotel partners across India and around 99.9 per cent of them were with them.

 

 

Furthermore, the company launched an additional feature of ‘Experiences’ to their app-based platform towards the end of 2018 and plans to expand as well as strengthen their product offerings, destination-wise, in the future.





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