Hospitality Hub | 2015-08-01
Unique Luxury Offerings

The scope of luxury camps is growing in India and Rajnish Sabharwal, Chief Operating Officer, The Ultimate Travelling Camps is quite upbeat about the proposition as he feel this tourism segment requires a much-needed boost with quality products.

Sanjeev Bhar
When the renowned Robb Report named The Ultimate Travelling Camp (TUTC) as the ‘International Best of the Best’ award winner in its 27th annual Best of the Best awards, there was no end to happiness for Rajnish Sabharwal, the Chief Operating Officer of TUTC. After all, it is one of the most sought-after report in the travel industry and considered as a connoisseur’s guide to the world’s finest luxury experiences, including automobiles, yachts, hotels, watches, wines, and more. Considering the fact that TUTC offers nomadic mobile super luxury camps that introduce a discerning traveler to different adventures in carefully-selected exceptional locations within India, how much of this fame is going to translate into business for his products? To this, Sabharwal says, “I agree that high-end camping is still in its nascent stage in India, though it is picking up the pace rapidly. I see a huge market amongst Indians.” As per him, the rising disposable income amongst Indian families is pushing the trend of camping and hence, the envelope for its scope needs to be pushed a little further. “We have played hosts to many Indians who are looking for that unique experience of camping. This is a feature that hotels cannot provide to their clientele.” 

With TUTC, one is expected to experience the heart of Ladakhi culture with a traditional Ladakhi welcome upon arrival, claims Sabharwal. “A tour of the city of Leh will take a traveler through an experience of having hi-tea in a traditional Ladakhi home, a visit to the fabled monasteries of Thiksey and Hemis, a walk in the Thiksey Village or a cycling tour in the vicinity of Thiksey Monastery, a culinary class with our in-house chef using garden-fresh ingredients and blessed prayer flags by the Rimpoche (Chief Abbot of the Thiksey Monastery),” he explains. Further, while enjoying the serene location of Ladakh, a traveler can enjoy a brief tour around TUTC camp site including a walk through its organic garden. “In-house activities like archery, croquet and star gazing can be done at the camp site; a special outdoor dinner during the stay as well as choice of one bar-be-que dinner can also be availed,” Sabharwal informs. Keeping in mind the modern-age tourists, amenities provided by TUTC highlights its pro-customer approach. It provides unlimited Wi-Fi, boutique and library at the reception tent, 24x7 security and paramedic on-site, round-the-clock electricity, running hot and cold water throughout the stay, service by a private valet and many more. “We offer Indian, regional and international cuisines as per customers’ tastes,” he adds.

Primarily, TUTC is claimed to be India’s first nomadic uber-luxury camp that gives glampers an opportunity to experience unique fairs and festivals in very remote and offbeat geographies throughout the calendar year. The basic concept is to provide an alternative accommodation option into both the on-camp as well as off-camp activities. “We carry a well-thought detailing that goes to make our basic itineraries centered around the amazing geographies and its intrinsic cultures,” Sabharwal explains. Luxury camping is a growing segment and the market has tremendous potential to absorb this type of a product. At present, the company is offering glamping experiences in Nagaland, Leh Valley and Nubra Valley. “We intend to open up more interesting camping options throughout the Indian Sub-continent soon,” he says.

Within India, summer travel is mostly synonymous with heading towards hilly regions, which offer a more pleasant climate. Hence, destinations such as Leh-Ladakh and Kashmir are always the most popular ones during summers. “Our Chamba Camp at Thiksey, Ladakh is operational from June 15 to September 30, 2015, which is considered to be the most favorable time to enjoy Ladakh. We have received an encouraging response in the last two years and we expect the number of passengers to grow this year,” he summed.

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