Hospitality Hub | 2015-02-20

Dr. Lalit K Panwar, Honorable Secretary Tourism, Government of India

Sarovar Hotels, India’s leading hotel management company today unveiled India’s first ‘Hindi’ hotel website at a press conference held at India Habitat Centre in New Delhi. The website was launched by Dr. Lalit K Panwar, Honorable Secretary Tourism, Government of India. is country’s first fully developed ‘Hindi’ hotel website. Its USP is the website content which has been crafted in ‘everyday’ Hindi to connect better with the target audience. This website was built from scratch and consumed more than 1200 man hours in development.

After unveiling country’s first ‘Hindi’ hotel website, Dr. Lalit K Panwar, Honorable Secretary Tourism, Government of India said, ‘I congratulate Sarovar Hotels for launching their website in Hindi. More than 180 million people in India regard ‘Hindi’ as their mother tongue and another 300 million use Hindi as a second language. So this is a fantastic initiative.’  He further added, I am also happy that Hindi language is gaining prominence with the corporate sector. This initiative, appreciating our cultural values, will surely instill a lot of pride in all tourism stakeholders.’

Sarovar Hotels, pioneers in the mid-scale hotel segment and currently operating over 70 hotels in the country commissioned this website in view of Company’s growing presence across the country.  Mr. Ajay K Bakaya, Executive Director at the launch said, ‘I am proud that Sarovar Hotels is at the helm of such an initiative that connects us to our motherland even more. The Hindi website’s launch is in line with our vision to be a truly Indian company, not only covering the country wide and far but by also connecting with our target audience in the Hindi heartland where business growth for our sector is today most promising.’ is powered by US based Sabre Hospitality’s leading ‘Synxis’ Central Reservations System that makes online booking effortless. This website is also a platform where guests can book unmatched deals and offers across more than 70 Sarovar Hotels across 48 destinations in India, including two hotels in East Africa.

The website is now LIVE and can be accessed on desktop as well as mobiles and tablets putting booking reservations at ease for the busy business travellers as well as those looking for a leisure getaway.

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