Punjab Tourism bagged the award for Most Progressive State for Tourism at the 8th Annual Today's Traveller Awards, 2014, organised by Gill India Group, took place at The Ashok, New Delhi, on September 16, 2014.
The Chief Guest, Shripad Yesso Naik, Minister of State for Tourism and Culture, Government of India (Independent Charge), presented the award to Sh. Sohan Singh Thandal Hon’ble Minister for Tourism – Punjab.
The most progressive state award to Punjab has its origin at the backend operations of Punjab Heritage and Tourism Promotion Board. PHTPB has undertaken various activities to develop tourism infrastructure and its promotion. With the help of United Nations World Tourism Organisation (UNWTO), a master plan was prepared and its implementation began in 2009. To achieve its objectives Punjab Heritage and Tourism Promotion Board engaged services of Asian Development Bank for Infrastructure Development Investment Program for Tourism. Beside this lot of attention is being given to soft infrastructure like product development (farm tourism heritage walk, culinary tourism, culture and heritage tourism etc.) and product streamlining. The work comes under recognition from the travel trade and media with effective and strategic marketing approach adopted by PHTPB by creating awareness and involving travel trade to experience new products packaged by Punjab Tourism before throwing open to consumer market.
We have come a long way from where we started on scratch - Our arrivals have increased from 19.5 Million in 2012 to 21.2 million in 2013. This is a transition phase for Punjab Tourism and we emerge as the most preferred state with India domestic and inbound tourism through this focussed approach in systematic framework.
The awards were divided into various categories, such as Legends Award 2014, Most Progressive State for Tourism; Best Rural Tourism Development; Best Luxury Hotel Chain; Fastest Growing Hotel Chain; Best Luxury Outbound Tour Operator; Best Wedding Hotel; Best Exhibition & Convention Centre; Best International Tourism Destination; Best International Tourism Representation; Best Airline of the Year; to name a few.
Amongst the dignitaries present were Parvez Dewan, IAS Secretary, Ministry of Tourism, Government of India; J Nayeck – Dy High Commissioner, Mauritius Commission in Delhi.