INTRO: Under this new regime West Bengal Govt. has taken several initiatives to participate in all major Travel - Tourism Festivals spanning across India consequent upon the realization with the growing trend of tourism in the domestic market would ensure a prosperous economy.
Needless to mention that the tourism industry contributes significantly to the foreign exchange earnings and with changing life style pattern in the garb of modernity, this sector has been an area of much importance and West Bengal takes this opportunity to usher in a new era for domestic travel market.
In view of this changing perspective and thriving potentialities, West Bengal Govt. is keen to attend in various travel and tourism shows being conducted by various travel tour organizers, irrespective of volume, genesis, and other dimensions of the festivals this Department has confirmed participation in tourism fairs at Surat, Pune, Hyderabad, Kochi and others apart from the metro . Unlike other years, West Bengal Tourism will be participating in travel festival even in B Categories cities like Lucknow, Chandigarh, Nagpur, Vizag, Coimbatore to reach out to the target audience in a result oriented way. The road show, at this gala moment, is expected to be one of the right forums for capitalizing opportunities to ensure substantial increase of tourist inflow in West Bengal by involving all these enthused Tour Operators whose enterprising initiatives will help to reach the goal targeted by West Bengal Tourism Department.
With perceptible increase of budgetary allocation particularly in publicity sector, West Bengal Tourism is making its presence felt in the e-media publication, digital display, bill boards, hoarding, FM Radio, TV Channels, both domestic and international magazines, railway tickets, electricity bills, taxi tops etc. to reach out to the masses to depict the bounties and resourcefulness of West Bengal mingled with cultural and historic diversity.