Trade Pulse | 2015-09-02
One of the secrets of euromic?s success

“One of the secrets of euromic’s success and longevity is the one-member-per-country policy.”

- Karim El Minabawy


Candid conversation with Karim El Minabawy- Spokesperson, euromic. Euromic– events & destination management partnership, founded in 1973, has earned the status of the Association of the Leading Destination Management Companies (DMCs). For more than 40 years, euromic- events & destination management partnership is a non-commercial consortium created to market and promotes its members to the meetings, conferences and incentive travel industry on a worldwide basis.

euromic stands for quality, security, stability, sophistication and the highest standards of professional conduct, as well as success. All euromic members have a full understanding of their destination and the experience, imagination, expertise, and local influence to plan and operate distinctive and exclusive programmes for meetings, incentives, conventions and special-interest tours. 


WHAT euromic IS ALL ABOUT AND HOW DID IT START?
euromic is a non-profit consortium founded in 1973, created to market and promote its members to the meetings, conferences, incentives and high end travel industry on a worldwide basis.


In 1973, 10 European Destination Management Companies (DMC’s) founded the association in order to promote Europe as a meeting, incentive travel and convention destination on the North American market: euromic was born. Since then, euromic has been present on the North American market. 


With the growing importance of motivation travel in Europe, euromic became also interested in the intra-European markets, which resulted in the foundation of an office first Paris in 1981,(which then moved to Brussels in 2000), which served as the Executive Secretariat and Marketing Office for Europe.


In 2005, the membership approved unanimously a new concept, the euromic “World Affiliates” to responds to the ever-increasing demand from clients for vetted contacts outside euromic’ geographical area being Europe and the Mediterranean.


In 2010, when more important markets out of original target being the US and Europe, were maturing, the euromic decided to further expands its services to those emerging markets, namely; South America, Mexico, South Africa, China, Australasia & now India. 


In 2014, the Association integrated all former “World Affiliates”(Argentina, Brazil, China, Emirates, India, South Africa into full members; hence euromic became a true global Association servicing the global market place. Indonesia & Japan have then joined thereafter. 


euromic had its sealed within the MICE industry with lots of first, but most importantly with the creation of the terminology of the word “DMC”. It is in 1983, the term DMC has been invented by euromic in order to distinguish the function of its members from those of “Ground Service Operators”. Since DMC’s offer a full service operation, they must have a perfect understanding of their destination: this means they need to be familiar with its strong points and its customs and need to have an excellent relationship with their suppliers. 


WHAT ARE THE MAIN ACTIVITIES OF euromic?
The main activity of euromic is promoting the name and image of euromic and its members throughout the MICE industry worldwide and providing market intelligence to its members. It also endeavors to enhance the professionalism of its members through education and training, exchange of ideas, techniques and staff, and through seminars as well to develop co-operation and exchange of information and leads between members.


Finally, ensuring the quality of service provided by euromic members thus to maintain its credibility within the industry built over the last 42 years.


HOW DO YOU SELECT MEMBERS FOR YOUR ASSOCIATION?
Membership is by invitation only. Each member company is an independent and experienced Destination Management Company, which has proved its capacity to meet stringent euromic qualifications.Acceptance therefore involves a careful and thorough selection process (pre-qualification, investigation, reputation checks through clients as well as suppliers, financial stability, interview and finally a nomination by the board for the members voting). Membership is limited to one DMC per country and is both a privilege and a quality seal.


WHAT CAPABILITY SHOULD THESE DMCS HAVE TO BE A PART OF YOUR ORGANIZATION?
Each candidate needs to be recognized for its experience, expertise and the best professional service in the field of group travel, meetings, incentives, conventions and high-calibre special-interest programs. They must have a perfect understanding of their destination, this means they need to be familiar with its strong points and its customs and need to have an excellent relationship with their suppliers next to credibility with their clients. 


WHAT ARE THE FUTURE PLANS FOR euromic?
Strengthen the relation of our members in the Incentive and high end source markets.
Continue to wisely grow our membership in key Incentives Destinations around the globe.


HOW DO YOU WISH TO PROMOTE IT IN INDIA?
First by exploring and understanding further the market. We do understand that each market has its own character and need. As a first attempt, several members will make use of the planned SITE Global Conference 2015 in New Delhi in October 23rd-25th, and in cooperation with Venture Marketing, will extend their stay to visit some potential clients and key decision makers, the week after, in New Delhi and Mumbai. 





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