Trade Pulse | 2015-09-02
Rural Tourism

Rural Tourism
- India’s preeminent tourism bracket

Rural tourism focuses on actively participating in a rural lifestyle. Many rural villages in India can facilitate tourism because villagers are hospitable and eager to welcome visitors. There is a segment of the urban population that is interested in visiting the rural areas and understanding the lifestyle. This segment in the tourism industry has been rapidly growing in the past decade, leading to rural tourism becoming not just a good business prospect, but a genuine vacation trend.


Rural tourism allows the creation of a replacement source of income in the non-agricultural sector for rural dwellers. The added income from rural tourism can contribute to the revival of lost folk art and handicrafts. Rural tourism is particularly relevant in developing nations where farmland has become fragmented due to population growth. The wealth that rural tourism can provide to poor households creates great prospects for development.Rural tourism initiatives are giving a taste of rural life to the people who wish to take a break from their busy schedules and want to practice life of people who live in rural areas of the country. They are also creating sustainable eco-systems, which provide alternate sources of income for village dwellers without straining their existing resources.


Rural tourism means a visiting a rural area for experiencing activities, events or attractions which are not available in urban areas of today’s time. The village life of India showcases a completely different world where one can lost in the aroma of simple yet interesting village life and leave behind the chaos of cities and town in and outside India. A visit to rural India will allow you to meet various ancient communities within the rural villages of India like Villages of Rajasthan, Varanasi, Maharashtra and other states of the country. If you wish to experience the ancient India, its culture and traditions, then you must visit to the villages of India. Take a break from hectic schedule of city life and experience the heart of rural tourism in India where a land of peacefulness, farming and ancient customs still exists. 


Folks who want to feel the untouched beauty of the country and its rich culture, traditions and simple lifestyle can easily experience it by travelling to some great villages of India that have managed well to preserve all of it. You will be able to breathe in the fresh air, walk in the lush green grounds and spellbound at the stunning landscape. Rural tourism is essentially an activity which takes place in the countryside. It is multi-faceted and may entail farm/agricultural tourism, cultural tourism, nature tourism, adventure tourism, and eco-tourism.


WHY RURAL TOURISM IN INDIA?
Rural tourism in India helps travelers discover a side of the country that not many people have experienced before. India Rural Tours endeavors to give the tourist the opportunity to experience some facets of this life.


Best places to see
Ecosphere Spiti: High Altitude Rural Tourism
The Spiti Valley is a lesser known alternative to Leh and Ladakh. Visits to Buddhist monasteries, yak safaris, treks to villages, village homestays, and cultural performances are some of the possible activities. 


Farming in Punjab
A relaxing trip to an organic farm in rural Punjab nestled in the foothills of the Shivalik range can give you a lifetime experience of rural tourism in India. You can do all kinds of activities from short treks to learning Punjabi cooking and visiting a Punjabi village. The harvest festival of Baisakhi is an excellent occasion to celebrate there. 


Tribal Travels in the North East
Interest in India’s north east region as a tourist destination is growing, especially to states such as Nagaland. There you’ll be able to interact with the state’s tribal communities. Relatively new to tourism, the people are curious, warm, and informal -- and open to receiving visitors. 


Village Tour to Varanasi
Have you ever thought of visiting villages of Varanasi where you can get a chance to explore a completely different culture and tradition? Do not miss an ultimate experience of visiting rural areas of Varanasi, which will give you a chance to closely watch the lifestyle of the villagers and see how even today they have prevented their old culture and tradition for coming generations. A tour to Varanasi will take you away from the hustle and bustle of the city and leave you with a lifetime experience. 


Villages of Rajasthan
The glimpse of charm of ancient India can amaze you even today, so take out some time from your city life and take a break from your stressful life for a few days and have a rejuvenating experience in the rural villages of the Rustic Rajasthan. Tucked away, the captivating villages in and around Rajasthan will offer many lifetime memories that you would love capturing in your camera. Note that these little rural delights are the gift of glorify ancient era. Villages of Rajasthan will keep alive your love and affection for villagers living in rural areas of the royal Rajasthan. You can visit to some of the picturesque villages and other fascinating tourist places of the state. 


Villages of Maharashtra
Villages of Maharashtra are perfect holiday destinations for all those who get fascinated with the ancient culture and traditions of the people of the country. If you wish to experience a world far away from the famous tourist trails, then no place can be better than villages of Maharashtra.
A tour to villages of Maharashtra will take you away from the hustle and bustle of the city where local people live off the land with nature and their old traditions. Visit destinations like Walvanda village, Dehna village and the village of Purushwadi to experience the village life for next few days.


SCHEME OF RURAL TOURISM- GOVERNMENT OF INDIA
Tourism growth potential can be harnessed as a strategy for Rural Development. The development of a strong platform around the concept of Rural Tourism is definitely useful for a country like India, where almost 74 percent of the population resides in its 7 million villages. 
Rural Tourism is one of the few activities which can provide a solution to these problems. Besides, there are other factors which are shifting the trend towards rural tourism like increasing levels of awareness, growing interest in heritage and culture and improved accessibility, and environmental consciousness. In the developed countries, this has resulted in a new style of tourism of visiting village settings to experience and live a relaxed and healthy lifestyle. This concept has taken the shape of a formal kind of Rural Tourism.


The development of infrastructure in rural areas having potential for tourism is being supported under the existing scheme of destination development. The objective is to showcase rural life, art, culture and heritage at rural locations and in villages, which have core competence in art & craft, handloom, and textiles as also an asset base in the natural environment.


For the visitor, whose expenditure creates revenue for host community service providers; rural tourism adds value through packaged programmes in art & craft imparted by skilled local artisans. Village entertainment groups unveil local history and culture, natural and oral treasures. The visitor thus comes face to face with India’s rural traditions. So far, 153 rural tourism projects in 28 States/Union Territories have been sanctioned by the Ministry of Tourism including 36 rural sites where UNDP has supported for capacity building.





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