From establishing valuable partnerships and new business relationships, ATM’18 (Arabian Travel Market) offered a grand platform to all its visitors, who have their own stories of highs and lows. While some made return on their investment within the first few hours of the door opening, there were also a handful of people who discovered less number of visitors to their stands this year
By Gagneet Kaur & Ankita Jain
Sheikh Majid Al Mualla
Divisional Senior Vice President Commercial Operations, Emirates
For us, ATM is always an exhibition where we showcase our new products, new services, so it is very important part of our marketing strategies. We have seen ATM from the time it was launched 25 years back and where it exists today is tremendous. We even welcomed 18,000 visitors here and have signed good numbers of MoUs with the tourism boards. Also, we had a lot of dialogues with many corporates, engaged with the travel agents, tourism boards and tour operators. Visitors were also able to experience the new Boeing 777-300ER First Class Private Suite for the first time at ATM.
Civil Aviation and Tourism Minister, Bangladesh
We are promoting the beauty of Bangladesh in ATM. There are many tourist attractions here which require limelight. Places like Sundarbans, St. Martin’s Island, Ahsan Manzil, SomapuraMahavihara and many more are the jewels of our country which requires aggressive promotion for more footfalls. For avid travellers, Bangladesh is a culturally rich country, braided with rivers and severely waiting to be explored. ATM provides a platform where we can connect with everyone especially the Middle Eastern travellers and make them aware about the Asia’s greenest beauty.
Marketing Representative to the Middle East, Philippine Department of Tourism Middle East
ATM is extremely fruitful for us. We have close to 25 co-participants that are directly from the Philippines. Most of them are representing different hotels, resorts, local tour operators and airlines. Year-on-year, people are getting aware about our country and I believe the hold is getting stronger. ATM is always a key part of our promotional activity. From ATM especially, we are looking to not only highlight the packages but also promote Philippines as a beach destination with urban and niche experiences. Besides, the Filipino hospitality is one of the key elements which attracts Middle Eastern travellers.
CEO & Curator, The Small Maldives Island Co and General Manager, AmillaFushi & Finolhu Resorts
It’s really necessary to maintain a healthy relationship with key partners and properties across the globe. And platforms like ATM or any other travel trade exhibition, help us building the relationship and prospering for further years. At times, we meet the same people numerous times in a year to nurture that relationship but the networking and PR offers a lot of opportunities. Also, people with whom we haven’t planned any meeting eventually become the major source for our business. Well, ATM is an exciting place to be and we will be here next year.
General Manager, Ferrari World
We have been attending ATM over a couple of years in a row. Year and year out we are getting good business through ATM. New faces and new opportunities are always encouraged here. Through this platform, we are creating the buzz for the first Ferrari-branded theme park which offers more than 20 Ferrari-inspired rides and attractions for the ones who can shift into gear at the world’s largest indoor park. Besides, the inbound traffic, we are targeting heavy traffic from India which is a very strong market for us. Indians like our products in the market. Our popularity across the world has resulted in growing footfalls over the years.
Director of Sales & Marketing, Narcissus Hotel & Spa, Riyadh
ATM is the most important exhibitions for the hotels in the Middle East because it represents hotels and products from across the worldwide and offers an opportunity where we can have B2B meetings with travel agents and other sectors as well. It also provided a platform to announce that we opened our new Resort in Jeddah, Narcissus Resort & Spa Obhur Jeddah. As per my observation, this year is much better than the last year. The design space and booth is much bigger in size. Since Saudi Arabia is now issuing tourist visas, this will lead towards the increasing hotel footfalls in the region.
Cluster Director of Sales & Marketing, Hotel Lavender
ATM provides good exposure to market your hotel, startups and new companies in the market. We have met several travel agents here who were extremely keen to do business with us. Here we are promoting Lavender which is a non-alcoholic family hotel, efficiently backed by decades of experience in personalised service. Besides, we are also looking forward to attracting business from MICE, leisure and other sectors as well. Meanwhile, we have witnessed footfall in large numbers and business with new partners.
Chief Commercial Officer, Desert Gate Tourism
We are based in Dubai and have offices around the world. ATM for us is always our key exposition where we bring about 120 of our own buyers from around across the world, we host them largely. ATM is a great place to meet people and through this platform, we get a chance to connect with different new people for business. Desert Gate Tourism handles 5.3 million passengers a year. We even launched the Maldives as a destination here in ATM, we have a DMC in the Maldives as well now. We also launched premium dinning concept here. We have around 100 such restaurants across Dubai.
General Manager, Ramada Downtown Dubai
We are a GCC dominating hotel and are spreading to other markets as well. ATM offers good opportunity to meet people, connect with them and understand their needs. So far, the four-day travel mart, ATM is fruitful and bringing business in a great way. People here are keen to know about our property which is situated within Dubai’s most affluent and vibrant district, Downtown Dubai. The USP of our hotel is that it is adjacent to BurjKhalifa, the world’s tallest building, Dubai Opera House, the region’s cultural icon and overlooking the famous Dubai Fountain.
Khaled Sultan Hilal Al Suwaidi
Director of Leisure Facilities Department, Government of Dubai
This is the first time we are participating in the ATM. We are keen to promote Dubai’s new iconic attraction, Dubai Frame to the world. ATM provides a platform to offer people a chance to know about Dubai more in terms of what Dubai was before and what it is now. And also what they are expecting Dubai 50 years down. To power the recall value of the people visiting ATM, we have designed the stand in a way that it resembles the Dubai Frame. Besides, informing them about the structure’s whereabouts, we are also promoting the museum which is placed on the ground floor of Dubai Frame and showcases Dubai’s transformation from fishing village to metropolis.
General Manager, Waldorf Astoria Ras Al Khaimah
We participate in many travel exhibitions, ATM being one of them. In these exhibitions, we showcase our products across the world. The fact that ATM is on our doorsteps, a lot of people are making their way to the travel mart. It’s a great occasion for us to meet all the major people in the travel industry and also interact with the media partners. People who haven’t been to other emirates of UAE one of them being Ras Al Khaimah would love to explore the adventurous part of the emirate. We are five years old now and so we are going to be celebrating our fifth year anniversary this summer. We are making sure that we are promoting the property of RAK as the leading luxury hotel in the emirate.
General Manager, Fraser Suites Seef Bahrain
ATM is not all about doing business. It is more about keeping relations and networking with your clients and key partners. It’s a four-day event and within the first two days, we have received good response from the people visiting our stand. ATM offers a platform to do meetings and networking. It is good for and also maintains the brand image. In comparison to last year, I see less number of visitors attending the travel mart. Also, the brands here are same, one will hardly find new brands showcasing this year. Moreover, we are offering people to experience the award-winning Frasers Hospitality.
Tristan de la Porte du Theli
General Manager, Dukes Dubai
Situated on the Palm Jumeirah, Dukes Dubai opened its door a year ago. And this year we are doing a lot of promotion to create buzz about our property where quintessential British charm meets cosmopolitan luxury for a truly memorable stay. Here at ATM, many partners seem to be extremely curious about the property and its product and services. One of the unique services that our property offers is the Duchess floor. It is a floor completely dedicated to the female travellers, designed with both business and leisure guests in mind.