Under the brand name BOHO, the chain of hotels aims to serve the millennial travellers and provide them a memorable stay
Travel Boutique Online (TBO) has recently partnered with Boho Hospitality to launch its chain of budget hotels in the country. Under the brand name BOHO, the chain of hotels aims to serve the millennial travellers and provide them with a comfortable, clean and chic stay at a pocket friendly price.
The venture managed by Boho Hospitality is an attempt to address issues like lack of standardisation of rooms, quality service and absence of operational control by room aggregator chains in the budget category of hotels. TBO with its massive network of travel agents would propel sales for the chain in both the offline as well as the online markets and help in establishing BOHO as a trusted budget hotel brand in India. Ankush Nijhawan, CEO, Travel Boutique Online expressed his excitement about the venture and exclaimed, "We are excited to off our budget hotels to the budget/millennial traveler and we intend to open 8 to 10 hotels in Tier 2/ Tier 3 cities in the next 12 to 18 months.
The first hotel of the chain has opened in Rishikesh under the name 'Tatsa by BOHO' and has received a heartening response from the customers till now. The brand name strives to embed the elements of a Bohemian lifestyle in its hotels and provide boutique hospitality at a budget price to the free spirited, smart vagabonds of today. The hotel will offer all amenities like aesthetically designed air-conditioned rooms, free WIFI, TV, a trendy onsite cafe, parking and more to its guests, said Akshuna Bakshi, CEO, Boho Hospitality.