Representation World to conduct Iceland tri-city roadshow in April 2020

In an effort to encourage growth momentum of Indian arrivals to Iceland, Representation World in cooperation with Promote Iceland and Embassy of Iceland is organising a travel workshop in Delhi, Ahmedabad and Mumbai in April 2020. Preferred travel agents, tour operators, MICE providers and up-market leisure operators will be attending the event in the respective cities. The roadshows will include an interactive workshop to aid trade members in planning itineraries and responding to customer queries. With an aim to educate the trade partners from different regions and discuss the business model for 2020-2021, Promote Iceland and its stakeholders aim to drive more business and numbers towards the destination.


H.E. Gudmundur Arni Stefansson, Ambassador of Iceland in India said, “The Embassy is actively promoting tourism in India through various activities including the shooting of Indian films in Iceland. To cater to the needs of the growing tourists from India, the Embassy initially started issuing visas in Delhi, Mumbai and Bengaluru. Apart from these cities, we have recently added Chandigarh, Goa, Kolkata, Pune, Chennai and Kochi through VFS Global directly. I see tremendous potential in the growth of tourism figures from India to Iceland, we had a 50 per cent increase in the number of tourists travelling to Iceland and is increasing rapidly. Iceland is full of exciting activities and breath-taking landscapes. You can witness geysers, waterfalls, glaciers, volcanoes, valleys and endless stretches of black sandy beaches. I welcome you all to experience and be inspired by Iceland.”


Thorleifur Thor Jonsson, Senior Manager, Promote Iceland added, “Iceland has become a well-known and an established destination in recent years. Iceland is continuously expanding the number of interesting nature-based attractions for our visitors to complement natural attractions. Several spa facilities have opened in the last year giving the visitors a chance to relax and explore one of Iceland’s best resource; the geothermal energy. As tourism is becoming more established in Iceland the service level is increasing especially in the areas outside the capital. An increasing number of high-level hotels have opened and in general, service to our visitors has improved. Tourists are very happy with their trip to Iceland according to surveys. The Net Promoter Score (NPS) between months in 2019 was between 75 and 86. NPS means how likely a person is to recommend travelling to Iceland. Everything above 50 is considered excellent and above 70 is considered world-class. In our roadshow, we hope to introduce all the possibilities to our Indian business partners.”

Leave a Comment