Thomas Cook India observes strong demand for domestic tourism; launches #BingeOnBharat campaign to leverage growth

Thomas Cook (India) Ltd., India’s leading integrated travel and related financial services company spearheads the government’s domestic tourism agenda, by launching its unique #BingeOnBharat campaign- offering Indians the benefit of 15 domestic holidays in 2020 at a truly affordable price of merely INR 1.5 lakhs per person*. This initiative aims to give impetus to the recent announcement of the Ministry of Tourism, rewarding Indians who travel to 15 domestic destinations in the year.

Thomas Cook India’s Travel Trends Report 2020 reveals that the 21 extended/long weekends this year creates significant opportunity for multiple ‘micro-cations’ within India. With an aim to cataylse this domestic tourism growth engine, the company’s BingeOnBharat campaign, aims to foster a movement to acquaint Indians with the diversity of their country –its history, culture, cuisine and scenic beauty.

Thomas Cook India also offers customers the option to book the 15 holiday packages individually.

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd., said, “Our country offers a delightful diversity of culture, cuisine, landscapes and architecture. In support of the Ministry of Tourism’s domestic focus, we are delighted to launch our #BingeOnBharat campaign. And to make domestic holidays affordable for Indians, our campaign offers 15 tourism hotspots in India at a truly attractive price of merely INR  1.5 lakh*.”

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