Debashish Bhowmik, Senior Vice President, Hotel Clarks Shiraz
Primarily known as a major inbound destination, Agra has noticeably picked up its domestic market, over the past few years. The locals now prefer to host their weddings in a one-stop solution venue, catering to all their functions and needs, in a more professional and organised fashion. Taking a cue from this progression, Bhowmik states that
Hotel Clarks Shiraz is posing itself as “one answer to several matters” for all the wedding groups residing in or visiting Agra to host the ‘D day’. The property is establishing itself as one of the premium properties with unmatched wedding facilities that host an average of 40 to 45 weddings, of large scale, in a year. Ranging between massive stretches of all communities of wedding groups, the hotel can accommodate the size of 300 to 1000 people, in one
time. Along with its geographical advantage and vicinity from the Taj Mahal, the property also possesses the benefit of hosting two weddings, simultaneously. “Considering ourselves as a prime alternative for the everrising inbound market, we address the wedding segment as a huge revenue-generating source for our property, especially observing its increasing demand. Since we have a huge spread of plot over five acres with a vast landscape of lawns, we are steadily experiencing a fair share of weddings in our hotels. We are aggressively promoting the property for a further influx of wedding segment of guests,” shares Bhowmik.
“Earlier, hotels were perceived as the source of F&B that gradually shifted to the need of a banquet hall, as well. The
demand has evolved as the crowd is becoming more cosmopolitan”
Furthermore, he informs that the hotel organises FAM trips for the wedding management companies, travel trade and media for the added promotion in the market. Bhowmick boasts that the hotel is located away from the crowded neighbourhood of Agra, over the verdant stretch of land, its location is exceptional and attractive. To survive in the competitive wedding market, he suggests that constant innovation is the key to success due to which, innovations are coming in the kitchen as well owing to the evolution of palate and food selections. Seeing the ongoing trends of the millennials and how they get the appeal from the current
fashion, Bhowmick affirms that the property is actively participating in digital and social media platforms.