In an era where travel has evolved into an art form – curating experiences and showcasing them – Jumeirah stands at the forefront of redefining luxury hospitality by blending cultural connection with immersive experiences. As a distinguished member of Dubai Holding, Jumeirah has a world-class portfolio of properties that span the globe, from the glittering shores of Dubai to the serene landscapes of Bali. Each hotel and resort under the brand are a testament to Jumeirah’s ethos: providing not just a stay, but a majlis of global culture, conversation, and connection.
When thinking of the world’s most exclusive hotels, Dubai’s iconic skyline, lined with luxurious five-star resorts, immediately comes to mind. Among these architectural marvels, Jumeirah Burj Al Arab has placed the UAE firmly on the global map, redefining luxury with Arabian hospitality and inviting guests from around the world to experience its warmth and generosity firsthand.
Cultural immersion: more than just a stay
Jumeirah is more than a brand; it is a narrative woven with the threads of Arabian hospitality and global sophistication. Since the opening of the iconic Jumeirah Burj Al Arab in 1999, Jumeirah has transformed luxury hospitality by embracing local culture. At the heart of Jumeirah’s philosophy is the belief that travel should foster genuine connections. Guests are invited to explore the rich tapestry of local culture through curated experiences designed to inspire and engage. From art exhibitions showcasing local talent to guided culinary tours that delve into regional flavours, Jumeirah properties serve as gateways to their surroundings.
A new era of elevated travel
Jumeirah has now entered a new chapter under the visionary leadership of Chief Brand Officer, Michael Grieve. The unveiling of a new brand identity earlier this year shifts the focus to elevated experiences that immerse guests in the essence of the local culture and global sophistication. As a part of this evolution, Jumeirah is set to cut the ribbon of three highly anticipated properties – Jumeirah Marsa Al Arab in Dubai, Jumeirah Red Sea in Saudi Arabia, and Jumeirah Le Richemond in Geneva.
Jumeirah Marsa Al Arab will be the epitome of cutting-edge innovation, integrating the timeless traditions of Arabian hospitality. This new addition will complete Jumeirah’s nautical trilogy on Dubai’s most exclusive beach, becoming one of the city’s most illustrious addresses. It will be located alongside the wave-shaped Jumeirah Beach Hotel, providing unobstructed views of the iconic sail-inspired Jumeirah Burj Al Arab.
Set to open in 2025 on Saudi Arabia’s Shura Island, Jumeirah Red Sea will take on an entirely new outlook on coastal, ‘barefoot luxury’. It will feature unique single-story architecture with elements connected by a sand-covered ‘Ribbon Path’. Designed by Foster + Partners, this structural masterpiece will provide its guests with a fully immersive experience of the natural environment. Guests will be able to explore the beauty and cultural richness of Saudi Arabia’s coastline, while enjoying a myriad of accommodations on the property, from pool villas to beachside retreats.
Jumeirah Le Richemond in Geneva will introduce the brand’s signature elegance within a historic landmark that boasts over 140 years of rich heritage. With stunning vistas of Lac Léman and the majestic Mont Blanc, this iconic property will provide a sophisticated retreat in the city’s vibrant core. Weaving a timeless narrative, connecting people and cultures through art, history, and breathtaking landscapes, and enriching guests with transformative experiences that inspire fresh perspectives, the new property will invite travellers to immerse themselves in the rich tapestry of Geneva’s heritage.
Looking ahead: the future of luxury hospitality
As Jumeirah continues to evolve, its vision for the future transcends traditional notions of luxury. By fostering genuine connections and celebrating the warmth of Arabian hospitality, Jumeirah creates spaces where guests can engage with their surroundings and embrace authentic cultural experiences. In a world where travel is increasingly focused on connection and meaning, Jumeirah offers its guests a chance to discover the art of elevated travel. From the warm welcome to the unforgettable experiences that await, Jumeirah has dedicated itself to crafting journeys that resonate long after the stay.
