Ajara targets Indian travellers amid visitor surge

Since IndiGo launched direct flights between New Delhi and Tbilisi in August 2023, Georgia has seen a remarkable surge in Indian visitor arrivals. Ajara, with its scenic capital Batumi on the Black Sea coast, is capitalizing on this growth to establish itself as a key destination for Indian travelers. Indian visitor arrivals to Georgia grew by 80% in 2023, surpassing 25,000.