Morocco achieved a significant milestone in 2024, welcoming 17.4 million inbound tourists, according to the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy. This figure marks a 20% growth compared to 2023, with nearly 3 million additional visitors choosing Morocco as their destination.
Exceeding expectations with balanced growth
“Morocco as a destination made a strong impact in 2024. With 17.4 million tourists by the end of December, Morocco is progressing ahead of schedule in achieving the ambitious goals outlined in its roadmap, initially planned for 2026,” stated the Ministry. This impressive growth was driven by both foreign tourists, who accounted for 8.8 million arrivals (+23%), and Moroccan expatriates, who contributed 8.6 million visits (+17%). The almost equal distribution—51% foreign tourists and 49% expatriates—highlights Morocco’s global and local appeal.
Visionary leadership steering tourism success
Fatim-Zahra Ammor, Minister of Tourism, Handicrafts, and the Social and Solidarity Economy, attributed this success to strategic planning and strong leadership. “This record of 17.4 million testifies to the substantial progress achieved under the enlightened vision of His Majesty King Mohammed VI,” Ammor remarked. “She emphasised the collaborative efforts of public and private sectors, stating, “This outstanding performance is the result of targeted investment and unwavering dedication from tourism professionals. Congratulations to everyone involved.”
Morocco Emerges as Africa’s top tourism Destination
Notably, Morocco surpassed Egypt in 2024 to become Africa’s most-visited destination, despite facing challenges such as a major earthquake near Marrakesh. Egypt, although welcoming 15.7 million visitors, was outpaced by Morocco’s unprecedented numbers. This achievement underscores Morocco’s resilience and its rising status as a premier global tourism destination, showcasing its ability to captivate travellers from around the world.
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