Ras Al Khaimah Tourism Development Authority (RAKTDA) has appointed Nijhawan Group as its official representative in India for trade and MICE activations.
In a press statement, RAKTDA says that this strategic collaboration aims to strengthen Ras Al Khaimah’s presence in the Indian market and promote it as a leading travel and tourism destination.
The statement adds that Nijhawan Group, with five decades of expertise in the travel and tourism sector, will support RAKTDA’s efforts in driving destination awareness, increasing footfall and enhancing engagement with travel trade partners in Tier I, II & III cities of India.
RAKTDA says that India remains one of the key source markets for inbound tourism to Ras Al Khaimah. Through an established sales and marketing network and profound understanding of the Indian travel industry, RAKTDA aims to showcase Ras Al Khaimah’s diverse offerings to Indian travellers, from pristine beaches and adventure activities to cultural heritage and luxury experiences.
“It is an honour to represent Ras Al Khaimah Tourism Development Authority in India. We aim to build stronger trade relationships and design strategic campaigns to position Ras Al Khaimah as a must-visit destination for Indian travellers, catering to families, honeymooners, and adventure enthusiasts alike,” says Ms. Priyanka Nijhawan, Director, Representations, Nijhawan Group.
“At Nijhawan Group, we are passionate about creating meaningful travel experiences. Representing Ras Al Khaimah aligns perfectly with our vision to introduce Indian travellers to unique and offbeat global destinations. We look forward to showcasing the Emirate’s stunning natural landscapes, world-class resorts, and thrilling adventure opportunities to the Indian leisure and MICE partners,” she further added.
RAKTDA says that the collaboration will focus on targeted joint marketing initiatives, roadshows, webinars, trade collaborations, and innovative campaigns to highlight Ras Al Khaimah’s unique offerings and attract Indian travellers to experience the Emirate’s unmatched hospitality and scenic beauty.
Ras Al Khaimah sees 1.28 million arrivals in 2024
With a record 1.28 million overnight arrivals in 2024, Ras Al Khaimah Tourism Development Authority (RAKTDA) reported its strongest year ever.
RAKTDA says that this reflects a 12% growth in tourism revenues and a notable 15% increase in Meetings, Incentives, Conferences, and Exhibitions (MICE) visitors, in alignment with the Emirate’s vision to attract over 3.5 million annual visitors by 2030.
“2024 was a milestone year for Ras Al Khaimah, showcasing our commitment to sustainability, enhanced connectivity, and diverse experiences tailored to every traveller. Looking ahead, our vision extends beyond attracting more visitors; we aim to position Ras Al Khaimah as a destination of the future. With significant investments, world-class events, and groundbreaking developments on the horizon, 2025 is set to be another remarkable year,” says Raki Phillips, CEO of RAKTDA.
RAKTDA says that several factors contributed to this robust performance in 2024, including the opening of new hotels and resorts, a growing calendar of international events, increased connectivity to Ras Al Khaimah International Airport, best-in-class marketing campaigns, and over 2,200 international activities and market engagements across 70 cities.