Melia Pattaya
Meliá Pattaya Hotel set to open in Thailand
February 4, 2025
New Zealand
India market shows strong potential to attract visitors during off-peak
February 6, 2025
February 4, 2025 by admin

Kenya projects 20% growth in arrivals from India

Kenya is projecting a 20% growth in visitor arrivals from India by the close of the year as it steps up promotional campaigns in the Asian […]

Kenya is projecting a 20% growth in visitor arrivals from India by the close of the year as it steps up promotional campaigns in the Asian country.

In a press statement, the Kenya Tourism Board (KTB) says that about 15 Kenyan travel agencies that have been pitching camp in the key cities of India to woo travellers into the country, expressing confidence in the expected growth of the market.

Speaking at the close of the annual Outbound Travel Mart (OTM) held at the Jio Convention Centre in Mumbai, India, Kenya Association of Tour Operators (KATO) Chief Executive Officer Fred Kaigwa disclosed that all indications point to the country expecting to receive more visitor numbers from India by the close of 2025.

“The travel trade roadshows that have been conducted in the key cities of Ahmedabad, Bangalore, and Kolkata and whose climax was the OTM tourism fair have had our destination presence felt, and we hope to translate this into sales,” said Kaigwa.

He said the immediate feedback from the travel trade was positive, with lots of travel inquiries around Meetings, Incentives, Conventions and Exhibitions (MICE) and leisure expected across the season.

He spoke as the Kenya Tourism Board (KTB) announced a two-month joint sales campaign in collaboration with prime India partners promoting Magical Kenya holiday packages. They include SOTC Travel Limited, Make My Trip, Ease My Trip, Pick Your Trail and Thomas Cook among others.

According to KTB, the campaign will help increase Kenya’s interest among the Indian travellers. Last year, India’s arrivals into Kenya closed with 106,863 visitors, up from 95,038 tourists recorded in 2023, a 12.4% increase.

“As India is part of the emerging markets, we are going to pull out all the stops in partnership with the private sector to ensure that the destination remains top of mind among Indian travelers and investors in the tourism sector alike,” KTB CEO June Chepkemei said.

The Maasai Mara Game Reserve has been a key attraction for Indian travelers into Kenya, a trend that the travel trade said will change with more push on the diverse products and experiences Kenya has to offer.

“Even with this in mind, our promotions are anchored on Kenya’s diverse offering away from the beach and wildlife safari that Kenya is known for,” Kaigwa noted.

On his part, Golden Holiday founder and chairman Bakul Chandaria said in-market campaigns and promotional programs championed by KTB were key in creating Kenya’s awareness in India.

“In addition to this, we now have to scale up educational programs targeted at travel agents selling Kenya so as to enhance their destination knowledge,” Chandaria observed.

He added, “Our key message in this market isn’t only about the Maasai Mara migration; it’s about the diversity offered by other places like the Kenya coast, Amboseli, Samburu, Ol Pejeta, and Aberdares, whose considerations are on travelers’ bucket lists.”

Kenya projects 20% growth in arrivals from India
This website uses cookies to improve your experience. By using this website you agree to our Data Protection Policy.
Read more