Taiwan Tourism Administration (TTA), Taiwan’s official agency mandated to promote the country’s destination profile, is scripting a robust growth story in India through its endeavor to build strong tourism ties with India’s ever-growing outbound tourism market.
Addressing media on the sidelines of the concluded SATTE 2025, Paul Shih, Director, TTA – Singapore Office, informed that TTA is confident of surpassing 38,000 in Indian visitor arrivals in 2024, eyeing a robust 20% growth, while overall international visitor numbers are expected to reach around 7.5 million for the year. “We are very bullish about India’s outbound potential for Taiwan,” said Shih.
“Taiwan has come back strong after the pandemic with robust market-specific strategies and re-entered the Indian market starting January 2024. We have made our grand revival in the Indian market post-pandemic by hosting roadshows, FAMs, and digital activations, as well as participating at various shows and consumer activations to showcase the destination to the Indian travel fraternity and consumers,” Shih said on the occasion. “As a result, whereas Indian outbound grew by 10% in 2024, Taiwan welcomed 31,766 Indian visitors between January and October 2024, marking a 20% growth compared to the same period last year. This growth is a result of our continuous efforts in India, including trade partnerships, roadshows, FAM trips, PR, media, influencer marketing, and digital outreach,” he further added. Taiwan received 6.2 million international visitors during this period – a remarkable 24.55% increase over 2023.
ALSO READ: Leading hotel brands back Ras Al Khaimah’s tourism vision
Taiwan has invested heavily in trade activation and combining them strategically with the consumer activations, making it easier for the Indian partners to promote and sell Taiwan. He also highlighted that TTA’s focus to build Incentives business from India in 2024 has resulted in significant growth in the segment. “Our constant efforts have resulted in a large Incentives movement of more than 1100 pax from Asian Paints to Taiwan this month,” Shih informed.
For 2025, Shih informed that Taiwan will continue to focus on Incentives coupled with the luxury travel segment from India through various strategic campaigns, while continuing to work closely with the travel trade, ensuring Taiwan remains a top travel choice. “We shall continue to promote Taiwan as the safest destination for Indians with the availability of Indian food including Jain food, accessibility within the island, great flight connections, and infrastructure to hold large events,” he added.
Keep abreast with all the Latest News Updates. Follow us on Instagram, Facebook and LinkedIn.
